Students Create Magazines from Scratch, Pitch Them to Pros

May 27, 2014

PBS MEDIASHIFT -- By Professor Rachele Kanigel Pitch Day went off without any bodily eruptions — except for several enthusiastic rounds of applause — and instantly became a tradition for my JOUR 500 The Contemporary Magazine course at San Francisco State University. I’ve taught the course, developed by my colleague John Burks, for several years. In the past, I’ve always had students present their magazine business plans to their classmates in a festive but low-key final class. But this year, after participating in the third annual Scripps Howard Journalism Entrepreneurship Institute at the Cronkite School at Arizona State University and learning the art of the pitch, I decided to raise the stakes and bring in professionals to critique their work. With a few emails and phone calls, I quickly assembled an impressive — and, to my students, somewhat intimidating — panel of judges.