RACING WEST -- The FIA World Touring Car Championship (WTCC) and Eurosport will honor the memory of long-time Sonoma Raceway spokesman John Cardinale during this weekend’s FIA WTCC event in Sonoma. Cardinale, who died in March after a two-year battle with stage IV gastric cancer, will be remembered with the introduction of the John Cardinale Award, which will be awarded each year to the Northern California media outlet that does the most to promote and support the WTCC event in Sonoma. Cardinale joined the raceway in 1998 and established himself as one of the most respected representatives within the motor-sports industry. He was frequently recognized for his efforts, including being named NASCAR Track PR Representative of the Year in 2009, and receiving the National Motorsports Press Association Spirit Award. Prior, Cardinale worked for 10 years as a sports reporter and editor, including five years at Contra Costa Newspapers. He was a graduate of San Francisco State University.