Journalism Center Adapts to Changing Media Landscape

June 27, 2013

SF STATE NEWS -- SF State’s Center for Integration and Improvement of Journalism (CIIJ) is broadening its focus to better serve students preparing for a rapidly changing media world. Founded two decades ago to promote diversity in the newsroom, the center is now turning its attention to media entrepreneurship, in recognition that the field of journalism is moving away from large, centralized outlets and toward more freelance and independent reporting. The changes reflect the reality of the job market for new graduates, said Associate Professor of Journalism and CIIJ Director Rachele Kanigel. “It used to be our students would get their first job at a small newspaper or magazine or TV station and then move up to a bigger one and then a bigger one,” she said. “That's not the case so much any more....It’s vital that we prepare for this new economy by teaching small business skills and instilling in our students an entrepreneurial mindset.”